I like that one

Packard's great slogan:

“Ask the man who owns one.”

Very effective and memorable. But a little too sexist for nowadays probably.

Now it's mostly bland interchangeable slogans like "Toyota. Moving Forward." or "Ford. Feel the difference."

Recently I have been watching many old car commercials on youtube, and my most favorite slogan comes from the late 80s and early 90s Oldsmobile ads:

"This is a new gen-er-ation of Olds!"

Some nice examples:
http://www.youtube.com/watch?v=d0ejWvOBdu4

http://www.youtube.com/watch?v=ha6B4NukpT8

http://www.youtube.com/watch?v=puaxIjXxeAo&feature=related

For bikes:
Suzuki, ride the best, forget the rest

Until the late 60ies in the GDR it was allowed to make PR-advertises and TV- and radio-spots for consumer's goods. Later it was forbidden.

A friend has a tape of an old GDR-radio-commercial: "MZ ETZ 250 Sport. Für Männer, die fahren können".
means: MZ ETZ 250 Sport. For men, who know, how to drive"

What an embarassing joke, such a slogan for 250ccm-crap from the East.

A Volkswagen-slogan in the 60ies was: "Volkswagen. Da weiß man, was man hat"
means: "there you know, what you have"
Later, in the 70ies, this slogan was used for Persil-washing powder, too

NSU-drivers (as I wrote somewhere else, they didn't like VW for traditional reasons) had created the slogan (available as stickers and on T-shirts): "NSU. Da hört man, was man fährt"
means: "NSU.There you can hear, what you drive"

These used to be on the rear window stickers put there by importers.

Lujaa laatua Lada = Tough quality Lada
Toyota ylivoimaa = Toyota overpower
Se. Varma. Kotimainen. = It. Dependable. Domestic. (SAAB)
Ajattele millä ajat - Volvo = Think what you drive - Volvo
Fiat - petojen sukua = Fiat - breed of the beasts
Johtotähti kaikilla teillä = Leading star on all roads (Mercedes)
Aito American rauta = Real American iron (AMC)
Opel on pop = Opel is pop
Ei vettä, ei rasvaa, vain tippa bensaa = No water, no grease, only a drop of gas (Renault 4)
Timantit ovat ikuisia - Mitsubishi = Diamonds are forever - Mitsubisbi
Katsot Suomen horisonttiin - You're looking at Finnish horizon (Talbot Horizon)

Here’s a few more (courtesy of me ... )


Ford Expedition – I like towing things larger than my house.
Ford Crown Victoria (Civilian) – I like impersonating a cop.
Ford Crown Victoria (Police) – I like being a cop *I also enjoy arresting those who impersonate a cop*
Ford Taurus – I hate the Toyota Camry.
Hummer H1 – I couldn’t afford the AM General HMMWV Humvee.
Hummer H2 – I buy marijuana.
Cadillac Escalade – I sell marijuana.
Honda Civic – Exxon, eat your heart out.
Honda Accord – Consumer Reports is your friend.
BMW M5 – Speed limit ... What speed limit?
BMW 7-Series – I only drive the best ...
Mercedes S-Class AMG – The only car that simultaneously allows you arrive in style while announcing you’re a prick.
Toyota Prius – Is it because I care or because I want people to think I care?
Toyota Sequoia – Let the gas prices rise, I don’t give a damn.
Toyota Land Cruiser – Wait! What does this button do? I forgot.
Toyota Camry – I hate the Ford Taurus.

Also, there are some funny (not real) ones here: http://web-cars.com/humor/you.html


A few of my favorites:
Chevrolet Chevette - I like seeing people's reactions when I tell them I have a 'Vette
Chevrolet El Camino - I am leading a militia to overthrow the government
Chrysler Cordoba - I dig the rich Corinthian leather
Ford Mustang - I slow down to 85 in school zones
Isuzu Impulse - I do not give a damn about J.D. Power or his reports.
Kia Sephia - I learned nothing from the failure of Daihatsu Corp.
Pontiac Trans AM - I have a switchblade in my sock
Porsche 911 Turbo - I have a three inch thingie
Porsche 944 - I am dating big haired women that otherwise would be inaccessible to me
Subaru Legacy - I have always wanted a Japanese car even more inferior than
Isuzu

I liked what Joel said after outrunning Guido the Killer Pimp in Risky Business, "Porsche. There is no substitute."