The red Panhard in the marvellous advert is a 1961-62 PL 17 Grand Standing [L4]: it has got already the non-suicide front doors, the front-mounted indicators, the rib on the part under the doors, but still no lengthened roof over the rear window; Grand Standing because of the thick 'eye-brow' deco. But the dashboard shown here is that of a 1959-1960 Peugeot 403 (half circular metallic claxon ring on the steering wheel, parallel wipers, but still the old deco on teh glove box door).

It's the most expensive ad slot you can buy; well over $1m for 60 seconds media time.

That's very true. Often I can remember an ad for years, but I could not remember what product it was for if my life depended on it!

Superbowl TV ads:
Producing an ad that is memorable is one thing, but having the audience remember the sponsor's name or type of business is quite another!

I always just record the Superbowl and fast forward to see the commercials. I do not watch the game as I am not a real sports fan
In the last few years, I have not been too impressed with the commercials, though there were a couple I liked but I can't remember them at the moment...

it is not superbowl-related, but due to the number of people watching superbowl on the TV, those who want to pass ads must pay a lot. And then to carry attention, they have to make long/nice ads.

P.S. In Germany we say: "The winner gets 99 points and win as many washing machines as he can carry"

Thanks for the information, it's American Football - I really had to think "Super Bowl - American Football or Baseball?? Something American in every case"

But what's the final intention to make a "Super Bowl"-related clip with these typical French things?

The National Football League has an elimination playoff every year, the Super Bowl is the final playoff. Sponsors of the Superbowl go all out to come up with the most creative and innovative commercials to air during the Superbowl telecast, some people watch the game just for the commercials. P.S. Antoine gets 10 points!!!

Ah, a youtube it's visible for me.

What's the relation of it it with a "Super Bowl"? Isn't that absolute typical USA-typical?

Yes, a plenty of Eurpeans didn't even know, what a "Super Bowl" is.