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Neptune
Interesting point-- instead of lighting the car itself, you're lighting its surroundings so they can be reflected off the car.
This flashback scene from I Am Legend (2007) is a good example of omnipresent lighting in a nighttime setting. The SUV is in Ford’s Solid Black Clearcoat colur. If you look just above the windshield of the vehicle, you will see a overpowered set light from back behind the white monument. This lighting helps to set the tone for the scene and provide extra illumination. Of course the Expedition EL SUVs are clean and polished to reflect their surroundings and to look good for the camera.
http://www.imcdb.org/vehicle_149558-Ford-Expedition-EL-U324-2007.html