I don't see why GM should axe Pontiac, Saturn or Buick- Pontiac is the performance division, Saturn appeals to the young college students and Buick continues to satisfy the older middle class demographic. GM has done a much better job of assigning unique 'identities' in terms of design and branding compared to Ford in recent years.

As for Mercury, it hasn't existed in Canada since 1999, so any effect of axing the brand would barely affect us. Importing European cars under the Mercury badge isn't a bad idea, but Mercury also needs a stronger branding strategy to make it more distinctive- perhaps transforming it into a performance division might help.