I do not know if a topic has already started with this subject but I'll post anyway. Some of you may know that the new 2010 Mercedes E-Class has been introduced. It won't reach the US until July or August. There is also word of a refreshened S-Class. My question is, with those changes, Why is the Mercedes CLK going to be renamed as E-Class coupe and why is the CL going to be renamed as the S-Class coupe? It was like that back in the 90's too, but why are they doing it again?

http://www.youtube.com/watch?v=S5KDzyIVrqo

(The S-Class Coupe spy video.)