Except the car in that ad is a sedan. The way I understand rmbb's argument, the Continental brand was used only for the 1969-1985 Mark Series (Mark III, Mark IV, Mark V, Mark VI, and early Mark VIIs) and the 1982-1985 Continental sedan. All the Mark Series cars were coupes. At the same time the Mark Series were being sold, there was also a Lincoln Continental sedan that was not in the Continental brand. Automakers can never make it easy for us.