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Saab lovers rally to save brand as GM board meets
Tue Jan 5, 2010
DETROIT, Jan 5 (Reuters) - Saab enthusiasts rallied on Tuesday afternoon next to their beloved cars holding "Save Saab" signs that they hoped the General Motors Co [GM.UL] board of directors meeting 39 floors above could see.
The gathering of Saabs and their owners in a parking lot next to GM headquarters took place as the board considers whether to kill the unprofitable brand or sell it.
Ryan Emge, who runs the website SaabHistory.com from Portland, Maine, organized the low-key rally.
"At one point, we all turned around to show our signs to the people at GM," said Emge. "If the board saw them, I don't know. I hope they were paying attention."
Saab has a devoted following, but the Swedish brand has consistently lost money for GM in its 20-year ownership.
Tue Jan 5, 2010
DETROIT, Jan 5 (Reuters) - Saab enthusiasts rallied on Tuesday afternoon next to their beloved cars holding "Save Saab" signs that they hoped the General Motors Co [GM.UL] board of directors meeting 39 floors above could see.
The gathering of Saabs and their owners in a parking lot next to GM headquarters took place as the board considers whether to kill the unprofitable brand or sell it.
Ryan Emge, who runs the website SaabHistory.com from Portland, Maine, organized the low-key rally.
"At one point, we all turned around to show our signs to the people at GM," said Emge. "If the board saw them, I don't know. I hope they were paying attention."
Saab has a devoted following, but the Swedish brand has consistently lost money for GM in its 20-year ownership.