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So, bodytype is not a modelname you say. Well, De Ville was not uncommon as coachbuilt bodytype in several varieties. Here´s a Coupe De Ville on a Rolls-Royce chassis:
Later it was used as a modelname by Cadillac.
This has been very common over the years, mostly before more dedicated modelnames were put in use, and it still happens occasionally.
VW used only bodytypes to designate their cars until the 1962 modelyear. In the early eighties Audi introduced a model simply named Coupé, a more recent example is the 2003 smart Roadster.
The real early Cadillacs are probably correct with their Type designations, that was common in the early days of motoring. The V-63 is used as modelname, so I see no need to change that.
And about Buick, they didn´t promote the engine in that way so you´re jumping to conclusions. They also used the "Series" designation for a few years, and from 1936 modelyear they have "real" modelnames. Interesting with Buick is that they have the bodycode printed in their brochures from the really early days up till 1958 models. The code for each bodytype is often the same through the years. This does not belong in the modelname field either since it´s a bodymodel code, sometimes coded together with a year and or engine prefix.
Finally about advertising, I don´t think many people would turn to advertising to reveal the truth, the whole truth and nothing but the truth.
And most of us have opinions about them, but still, this is the way chosen by the autoindustry to promote their products. And however stupid these adverts might appear, they work.
There´s often a tight cooperation between the manufacturers and their advertising companies, they work together on the campaigns to promote new models. It´s described, among others, by Lee Iacocca in his Autobiography from 1984. The Lincoln-Mercury divison used Kenyon & Eckhardt for their advertising for many years, Iacocca describes this as an intimate cooperation between the companies. And when he later becomes president of Chrysler corporation he buys them out from their contract with Ford Motor Company.
So whatever world these people live in, they´re valuable to the car companies and I suppose that what the cars are named is agreed on by both parties.
Later it was used as a modelname by Cadillac.
This has been very common over the years, mostly before more dedicated modelnames were put in use, and it still happens occasionally.
VW used only bodytypes to designate their cars until the 1962 modelyear. In the early eighties Audi introduced a model simply named Coupé, a more recent example is the 2003 smart Roadster.
The real early Cadillacs are probably correct with their Type designations, that was common in the early days of motoring. The V-63 is used as modelname, so I see no need to change that.
And about Buick, they didn´t promote the engine in that way so you´re jumping to conclusions. They also used the "Series" designation for a few years, and from 1936 modelyear they have "real" modelnames. Interesting with Buick is that they have the bodycode printed in their brochures from the really early days up till 1958 models. The code for each bodytype is often the same through the years. This does not belong in the modelname field either since it´s a bodymodel code, sometimes coded together with a year and or engine prefix.
Finally about advertising, I don´t think many people would turn to advertising to reveal the truth, the whole truth and nothing but the truth.
And most of us have opinions about them, but still, this is the way chosen by the autoindustry to promote their products. And however stupid these adverts might appear, they work.
There´s often a tight cooperation between the manufacturers and their advertising companies, they work together on the campaigns to promote new models. It´s described, among others, by Lee Iacocca in his Autobiography from 1984. The Lincoln-Mercury divison used Kenyon & Eckhardt for their advertising for many years, Iacocca describes this as an intimate cooperation between the companies. And when he later becomes president of Chrysler corporation he buys them out from their contract with Ford Motor Company.
So whatever world these people live in, they´re valuable to the car companies and I suppose that what the cars are named is agreed on by both parties.