As long as the word Premium appears somewhere in the ads or in the brochures, the drivers lose their brain (if they had any at first) and believe indeed they wear a crown. It also often happens with drivers of "non-premium" cars: in fact it's more a (stupid) state of mind than a car status...
And there is no gender differentiation in the kind of car, here. Guys in Mini are as stupid as girls in Audis...